Lifematrix approached Fountainhead to modernise its supplement range, evolving the brand from a traditional sports nutrition aesthetic into one that appealed to a broader health-conscious audience. I was involved from the early exploration through to the final design direction, helping shape a visual identity that balanced scientific credibility with everyday approachability.
The redesign extended beyond graphics, introducing new pack formats that improved consistency and strengthened shelf presence across the portfolio.
A flexible geometric design language was developed to unify the growing product range while allowing each category to remain instantly recognisable. Colour became the primary navigation tool, distinguishing product ranges while maintaining a consistent brand identity across pouches, cartons, bottles and sprays.
The result is a scalable packaging system that feels modern, confident and accessible communicating product efficacy without relying on the aggressive visual language typically associated with sports supplements.
Designed as part of the team at Fountainhead Design.
